November 16, 2012 § 1 Comment
This article was originally published in Foreign Policy yesterday, and I am reposting it here.
Ever since the Israel Defense Forces launched Operation Pillar of Cloud on Wednesday with the killing of Hamas military chief Ahmed al-Jabari, the official IDF Twitter feed has been working overtime to publicize Israeli military exploits.
As of this writing, the feed has published 88 tweets since Wednesday. It began with the announcement over Twitter that Israel had launched a military campaign against Hamas and Palestinian Islamic Jihad targets in Gaza, continued with posting video footage of Jabari’s car being blown up by an IDF missile, and then moved on to taunting Hamas fighters not to “show their faces above ground in the days ahead.”
This prompted a response from Hamas over Twitter that Israel had “Opened Hell Gates on Yourselves” and that Israeli leaders and soldiers would be targeted no matter where they were, lending new meaning to the term cyberwarfare. The IDF’s utilization of Twitter became such a big story that there were rumors, which turned out to be uncorroborated, that Twitter had suspended the IDF’s account over terms of service violations for posting the Jabari assassination video. All in all, it is clear that using Twitter to encourage its supporters and drive media coverage is a purposeful component of the Israel’s public diplomacy strategy while it is fighting Palestinian terror groups in Gaza. The strategy certainly has its supporters, as it has been described as an effective way to explain “the morality of the war it [the IDF] is fighting” and as “the most meaningful change in our consumption of war in over 20 years.”
But the IDF’s barrage of tweets indicates that it has not learned some important lessons from its last major incursion into Gaza. Operation Cast Lead, carried out in December 2008 and January 2009, was a tactical military victory that came at a costly price. The large numbers of Palestinian civilian casualties and images of destruction led to a renewed and vigorous effort to isolate Israel in the international community. The highest-profile example was the United Nations’ Goldstone Report, conducted by South African judge Richard Goldstone, which damaged Israel immeasurably. The report was such a disaster for Israel that in 2009 Prime Minister Benjamin Netanyahu called it one of the three biggest threats Israel was facing, alongside a nuclear Iran and Palestinian rockets. The aftermath of Cast Lead also brought a renewed fervor to the Boycott Divestment Sanctions movement, which seeks to isolate and delegitimize Israel, and generally placed a harsher spotlight on Israeli efforts to deal with Hamas. In all, Israel beat Hamas on the battlefield but lost the war of public opinion, which in some ways was the more important one. And while Israel always faces an uphill battle in winning the world’s approval for reasons that are beyond its control, there are some lessons it has not absorbed.
The IDF is doing two things through its Twitter campaign that are replicating the same public relations mistakes it made the last time around. The first is a strategy of playing to its own base. In posting a video of Jabari’s car exploding in a fireball or issuing blustery warnings to Hamas to stay hidden, the IDF is trying to galvanize its supporters and mobilize the pro-Israel community into retweeting and posting messages on Facebook that bolster Israel’s case and create the impression that Israel will be able to rout Hamas and eliminate the rocket fire coming from Gaza. This is an effective way to rally those who are already with you, but it is unlikely to win any new supporters. People inclined to criticize Israeli military action are not going to be swayed by such appeals, and the evidence suggests that Israel is not trying very hard to target this demographic. Mobilizing your own supporters is great, but ultimately widening your circle rather than deepening it is going to be needed in order to blunt some of the criticism that is bound to come once Operation Pillar of Cloud has concluded.
Second, and more saliently, the reason Israel suffered so badly in the court of public opinion following Cast Lead is because there was a perception that Israel was callous about the loss of Palestinian life that occurred during that operation. Partly this was fueled by the sheer number of casualties — a number that was deeply tragic but also unsurprising given Hamas’s strategy of purposely embedding itself in the civilian population — but partly it was fueled by things like T-shirts depicting Palestinians in crosshairs, suggesting disgustingly poor taste at best and a disregard for the terrible consequences of war at worst.
Publicizing posters of Jabari with the word “Eliminated” do not rise to the same level, but do not send the message that Israel should be sending. The IDF in this case is trumpeting the killing of an unapologetic terrorist leader, and nobody should shed a tear for Jabari for even a moment, but the fact remains that many people, particularly among the crowd that Israel needs to be courting, are deeply skeptical of Israeli intentions generally and tend not to give Israel the benefit of the doubt. They cast a wary eye on Israeli militarism and martial behavior, and crowing about killing anyone or glorifying Israeli operations in Gaza is a bad public relations strategy insofar as it feeds directly into the fear of Israel run amok with no regard for the collateral damage being caused. Rather than convey a sense that Israel is doing a job that it did not want to have to do as quickly and efficiently as possible, the IDF’s Twitter outreach conveys a sense of braggadocio that is going to lead to a host of problems afterward.
Israel is proud of its ability to hit Hamas where it most hurts, and understandably wants to make Hamas leaders think twice before escalating rocket attacks against civilian population centers. Nevertheless, the IDF Twitter feed over the past two days is going to great lengths to inadvertently ensure that Israel once again wins a tactical military victory but loses the overall battle, further contributing to its own international isolation and a fresh round of vociferous condemnations once the dust has cleared.
November 15, 2012 § 1 Comment
After I analyzed the Israeli decision making calculus on Gaza on Monday, Zack Gold, who is an astute Middle East analyst and tweets from @ZLGold, rightly took me to task for neglecting to examine the Egypt angle. I asked Zack if he’d be willing to write a guest post filling in the large gap that I had left, and between now and then Israel has launched Operation Pillar of Cloud in Gaza and Egypt has responded, making Zack’s post all the more timely. In addition, I argued in the Atlantic that Egypt is likely to be more active in pressuring Israel over the Palestinians, but Zack has a different view contrary to mine and comes at it from an interesting angle, and I like to air as wide a debate as possible here at O&Z. So without further ado, here is Zack on the Egyptian reaction to Israel’s operations in Gaza.
The recent flare-up in tit-for-tat violence between Israel and Gaza, and especially the launch of Operation Pillar of Defense yesterday, has had me watching for reaction across the border in Egypt. Michael wrote a post on Monday on the likelihood of a wider Israeli operation in Gaza. I agreed with many of his points, but I was surprised that a post on Israeli policy towards Gaza didn’t take into account the reaction of a post-revolution Egypt. Michael graciously invited me to write a guest-post on the topic.
The theory that Israel lost its strategic depth on the Gaza front with Egypt’s January 25 Revolution, and the downfall of Hosni Mubarak, is two-fold. First, a democratic leader of Egypt will have to be more responsive to public opinion; and whether Islamist, liberal, revolutionary, Nasserist, Muslim, or Copt, pretty much the only thing that all Egyptians agree on is animosity towards Israel.
In addition to the pressure from the street, it was likely that any Egyptian leader not from the ancien régime would view Gaza differently than had Mubarak. This is not because Mubarak was an American-Zionist stooge, but his regime viewed Hamas in the same light as he viewed his most powerful opposition: the Muslim Brotherhood. That Egypt’s post-revolutionary president, Mohamed Morsi, hails from the Brotherhood is all the more reason to assume the Egyptian government would not sit still during a major Israeli operation in Gaza, as Mubarak’s had during the 2008-2009 Operation Cast Lead.
So the Israeli government has gambled that Egypt will not react as a changed nation or decided that even if it does the reaction is worthwhile because the threat from Gaza is too great. More worrisome would be that Operation Pillar of Defense is a short-term political decision: acting against an immediate threat to the homeland, right before an election, in a way that may damage longer-term strategic interests.
As of this writing, Egypt has not acted in the tempestuous way one might expect. It is possible that—the Israeli operation so fresh—the Egyptian government has been able to issue harsh statements, to recall its ambassador, and to call for discussions at the United Nations, but not had enough time to plan a more thorough response. Indeed, the “street” has not even had a chance to mobilize yet: small gatherings of leftists and revolutionaries have rallied and marched in Cairo, but the Muslim Brotherhood has called for nationwide demonstrations this afternoon (a public holiday) and tomorrow.
At the same time, there are several reasons the Egyptian government may not react as expected. First is the issue of proximity. Unlike Turkish president Recep Tayyip Erdogan’s response to Cast Lead, it is difficult for Morsi to be a champion on the “Arab street” when his actions will have important consequences for his own nation. He may refuse to utter the word “Israel,” and his Muslim Brotherhood seeks to quietly diminish relations, but the Egyptian president has continued to stand by the peace treaty. Max Fisher speculated that Egypt could open up the Gaza border: breaking the blockade and allowing in necessary aid. But opening the border is a two-way street, which could allow a portion of 1.5 million Palestinians to flow freely across the border: giving Egypt more responsibility for Gazans’ wellbeing.
An overflow of Palestinian refugees would also exacerbate Egypt’s own economic woes, which also limit its actions towards Gaza. At the very moment the situation unfolds across the Gaza-Israel border, in Cairo the government is sitting down with IMF officials to negotiate a much need $4.5b loan. Egypt just secured $6.3b from the European Bank for Reconstruction and Development, but that money will be tied to IMF approval. Not to mention the $1.5b annual contract with the Americans. In addition to government loans and grants, Egypt needs private investment. But if Egypt breaks its post-revolutionary commitment to maintain the peace treaty with Israel then investors are less to risk whether it will stand by other commitments.
Finally, post-revolutionary Egypt is still struggling to make the transition to a post-revolutionary system. Morsi is also held back by the Egyptian military and interior ministry, which are “chasing ghosts” in the Sinai: smugglers and Salafi jihadis with links to Gaza. Indeed the Egyptian president’s first attempt to change the status quo was cut short by the August 5 attack that left 16 soldiers and guards dead near the border with Israel and Gaza.
Morsi is trying to raise Egypt up as a regional powerbroker, but he is stunted by domestic problems. For now, it seems, Morsi has settled on statements and for calling on others (namely the United States and the United Nations) to halt the violence. As he meets with members of his cabinet and security apparatus—and as Egypt’s population mobilizes in support of Gaza—it has yet to be seen if Egypt’s first post-revolution president will act any differently from his pre-revolution predecessor.
June 20, 2012 § Leave a comment
Hamas seems to be begging Israel to launch Operation Cast Lead, The Sequel. 45 rockets were fired by Hamas into Israel on Tuesday following the cross-border attack from Egyptian territory on Monday, confining much of southern Israel to bomb shelters. There is never an excuse for rockets directed toward civilians, and Hamas is barely even pretending to have a justification this time around. Hamas claims that the rocket barrage is a response to Israeli airstrikes, but the real reason Hamas is now returning to its strategy of indiscriminately targeting Israeli civilians is that it is beginning to feel squeezed by other groups that are questioning Hamas’s commitment to armed resistance. As pointed out in the New York Times, Islamic Jihad’s more militant approach has garnered it growing popularity and Hamas does not want to be eclipsed by its smaller competitors. More saliently though, the attack on Monday coming from the Sinai and for which a group claiming to be affiliated with al-Qaida has claimed responsibility put even more pressure on Hamas, since it cannot afford to be seen sitting on the sidelines while an outside non-Palestinian group carries the banner of resistance against Israel. Hamas is madly trying to reestablish its credentials of taking the fight to Israel, and it does so by firing rockets from Gaza because it has no other long term strategy and no interest in a productive solution. It is being tarred as too compliant and willing to live with the status quo, and so Israeli civilians have to bear the brunt of it reflexing its muscles. Let’s also not pretend that any of this is a “legitimate response to Israeli aggression” since it’s pretty clear who made the first move here, not to mention that purposely targeting civilian communities with rockets is never a legitimate response to anything.
Hamas is gambling that with Israeli tanks moving toward the Egyptian border and Iran presumably occupying the Israeli defense ministry’s attention, the IDF will have neither the time or the inclination to bother with a large scale response to rocket fire that has thankfully not killed any Israelis yet. This is a bad miscalculation on Hamas’s part. Israel’s first priority is protecting its citizens from attack, and should this rocket fire continue, I fully expect to see an IDF incursion into Gaza. Israel is not going to be frightened off by a Morsi victory in Egypt, and is also unlikely to sit back and absorb rocket fire as a favor to the Egyptian military, which does not want to be pressured by public opinion into fighting Hamas’s battles. This is not destined to end well for Hamas should it provoke a real Israeli response, and yet Hamas is bafflingly more concerned with not being outshined by smaller resistance groups.
In this vein, the most important takeaway from this episode is that it is time to lay to rest forever the idea that Hamas is moderating or will moderate. When Israel pulled out of Gaza and Hamas took control of the strip from the Palestinian Authority, I thought there was a small but legitimate chance that Hamas would begin to transition away from terrorizing Israeli civilians and start focusing on governance. Any hopes I had on this front have been thoroughly dashed. Despite the recent relative quiet, it is clear that Hamas is not changing. It remains a revanchist group dedicated not to building a state but to seeking the elimination of Israel entirely, and it continues to be a hostage to small bore thinking without seeing the larger trends at work in the region. Islamist groups throughout the Middle East, from Ennahda in Tunisia to the Muslim Brotherhood in Egypt, are devoting their attention to governing, and while they are not necessarily forces for moderation or social progress, they recognize that the key to long term survival and relevance is basic party politics and the nitty gritty of learning how to run a state. Hamas evinces zero interest in following this path, which should permanently kill the notion that it is a legitimate Islamist political party that also happens to have a military wing. It is everlastingly obsessed with the idea of resistance above state building, purity above compromise. Is there anyone left still so naive as to think that a complete and total Israeli pullout from the West Bank would put an end to Hamas rockets, attacks on civilians, and efforts to abduct Israeli soldiers? Rather than prepare its constituents to live with the inevitability of Israel and attempt to improve their lot, Hamas is more concerned with looking tough and whether other groups are damaging its street cred. What a terrible and pathetic representative for the people of Gaza.
Look at the revolutionary trends rocking the rest of the Arab world, and then compare that to the stale stasis that grips Hamas as it remains impervious to change or adaptation and refuses to embrace any new role other than resistance in the form of barbarism. It is as it always was: an opaque organization with a super secretive process for selecting its leaders and making decisions, with the only difference that it now shoots rockets at Israeli civilians rather than blowing them up on buses or in cafes. I desperately think that Israel needs to deal with the Palestinian Authority to end the occupation of the West Bank and establish a Palestinian state, but Hamas is an altogether different breed and its actions yesterday were the latest abundantly clear demonstration of this. The attack from the Sinai and the rockets from Gaza are an important reminder that Israel lives in a nasty neighborhood and that there are some things which it will never be able to inoculate itself against no matter how it resolves the Palestinian issue. Nobody argues that Israel is threatening or occupying any part of Egypt and yet it still faces attacks coming from the Sinai, which pose a terrible dilemma for Jerusalem since it does not want to enter into any hostilities with the Egyptians but cannot afford to just let these provocations continue. This is where the double standard that governs all things Israeli kicks in, since every country in the world has the absolute right to respond to cross-border attacks (and this applies both to Egypt and Gaza) but by doing so Israel walks into an inevitable public relations trap. If Israel goes back into Gaza, every Palestinian civilian life that is lost will be an unqualified tragedy, but it will be entirely on Hamas’s head.